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Lesson Plans


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 We are in the process of revamping this popular component to our website. Please be patient as there are numerous levels and layers to the section. Check back on a frequent basis for updates. If you need a specific topical lesson plan    e-mail Kirstine Sigloh at ksigloh@odu.edu to request a lesson.
 

These pages might be your most useful pages on the site. However, YOU need to keep building it!

Please take the time to
submit a lesson - one or two of your favorite - and allow us to post them here. If everyone sends one lesson, that'll be approximately 400 lessons for you and other Marketing teachers to use (if you are not from Virginia but have discovered this site, please contribute!).

Below are a few categories, but don't feel like you are limited to only these. Suggest a category or start your own.
In submitting a lesson, it may be as long or as short as you like. It may even be just the activity that you use in your lesson. Along with your lesson, please include a ONE LINE descriptive title for the lesson. This is what will be seen by viewing teachers on this page, and this line will help them to determine if it is something they want to examine.

LIVE LINKS

Official DECA Dress Code (pdf file) 

State Fair 
Lesson Plan and 2008-2009 Scavenger Hunt

Role Play Tips

Parlimentary Procedure Resources 

Professional Dress (PowerPoint)

Presentation Skills (PowerPoint)

If you are from a state other than Virginia, Welcome!
If you are utilizing these lessons, please consider contributing one, as well. It's a small price to pay for so many wonderful lessons! Send your lesson(s) to ksigloh@odu.edu.

 

Communications
Writing a Business Plan
May I Take Your Order?
First Day Ice Breaker with The Simpsons
Appointment Clocks
Personality Bingo (Icebreaker)
Getting To Know You
Icebreaker--Create a CD Cover
Icebreaker--Personalized Plates
Determine Your Leadership Style
Customer Service
Who Are You? Ice Breaker
10 Simple Questions (Attention to Detail)
Written Communications Assignment

Listening With Legos: Listening Comprehension

DECA In The Classroom

Great Networking, Great Practice
T-Shirt and Lapel Pin Design Contest
Leveraging Parent Night
Chapter Officer/Member Installation Script 1
Chapter Officer/Member Installation Script 2
New Member Installation Script
DECA Dimenstions in your Classroom
School Based Enterprise from DECA, Inc.
DECA and the Virginia State Fair
Putting DECA in your Curriculum
Public Relations and DECA
How to Tie a Tie
Professionalism
The Virginia DECA Scavenger Hunt
Introducting and Understanding Written Manuals
More DECA Dimensions in your Classroom
Counselors' Survival Kit for Recruitment Week
School Based Enterprise (SBE) Certification
Your Personal DECA Diamond
Word Search

Distribution

Why Don't You Carry...
Distribution (Introduction Activity)
Egg-Spress Distribution

Fashion

Price Comparison of Online Retail Sales
Design a Line
Historic Costume Project
Researching a Designer
Fashion History
Exploring the Nature of Fashion
Fashion Marketing Using the Internet
Create a Garment Project
Fashion Article Project
Model Report
Flammability and Solubility of Natural and Synthetic Fibers
Fashion Silhouettes
Fashion Is All Around Us
Fashion Collage
Fashion Through the Decades
Research Fashion Marketing Online
Nutrition on the Internet
Introduction to Advanced Fashion
Careers in the Fashion Industry
Fashion Accessory Excercise
Mall Field Trip--Tyson's Corner and Potomac Mills
Build a "Look" for the Golden Globes (and Other Awards Ceremonies)
Fashion New Report Project

Planning a Wedding Project
Become a Fashion Forecaster

Fundraisers

Sportsbeads.com
Food Lion's Easy and Invisible Fund Raiser
Raising Funds for ICDC
Hardee's Donation Dollars
gourmetfundraising.com
IFS/America's Lemonade Stand
American Family Safety

Games

Mall Crawl
Million Dollar Question
Team Building and Icebreakers
Swat the Spot
Team Building and Icebreakers

Jeopardy Template
Marketing Sudoku


Internet Marketing

Writing E-Commerce Business Plans
Scavenger Hunt
Search Tools
Making Searches Fun
Introducing E-Jobs
Keywords in E-Resumes
Exploring Electronic Job Banks
Web Site Analysis
CONTENT, CONTENT, CONTENT!
Web Site Analysis Tools
First Things First--Have a Purpose
Capstone Project
Teaching Domain Names
Dealing With "Technologically Advanced" Students
Career Portfolios
Understanding the Diverse Nature of the Internet
Designing a Business Web Site
Building a Simple Web Page with Netscape Composer
Identify Industry Trends in E-Commerce
Traditional vs. Electronic Marketing
Effective Web Site Design
E-Tail Marketing Strategies
Branding on the Internet (Powerpoint Presentation)
Understanding Internet Marketing
Internet History Timeline
Comparing Internet Marketing and "Traditional" Marketing
Internet Marketing Certifications
Internet Marketing and Career Explorations
Promotional Mix and the Internet
Evaluating Web Sites

Management and Entrepreneurship

Business Improvement Plan
Franchising
Preparing a Payroll (Using MS Excel)
Taxes and Entrepreneurship--Starting a Business
The (Company) Profile Project
Entrepreneurship/Business Ownership
Team Building Skills--Human Scavenger Hunt
Human Relations and Management
Entrepreneurship Project
Create Your Own Franchise
Franchising
Motivating Employees
Teen Entrepreneurship
Create Your Own Sneaker
Venture Team Product
Patents and Trademarks
Revolutionary Products
Entrepreneurship Fictional Story Project
The Seven Habits of Highly Effective Teens

Miscellaneous

The Impact of Change
Stock Selection Process for the Stock Market Game
Getting to Know the Competition
Creative Marketing: GOO!
Getting to Know You
Marketing Functions
Current Events
Mall Creation Project
Analyzing the Competition
Economics and the Stock Market
What is a Market?
Multiple Intelligences Survey
Volunteerism
Bonding with your Textbook
Business and Social Responsibility--Part I
Business and Social Responsibility--Part II
The Stock Market (Powerpoint Presentation)
Music to Their Ears
Market is All Around Us and Teamwork
Creating a Business Plan
Marketing Functions Mini-Project
Teamwork
Lemonade Stand Project
Great Ideas for Teaching Marketing
Marketing and Advertising Motivational Quotes
Harley Davidson and Marketing
Make the Student Competency Record Work for You!
Invite Donald Trump Into Your Classroom as a Guest Speaker
Five Laws of Time Management
Gaining Control of Events
Learning About Credit Cards
Workplace Violence and How to Prevent It in Retail Industry
Economics-Natural, Capital Resources
Rocky IV and Economic Systems
Getting to Know Your Businesses
Planning a Trip to the Super Bowl
Super Bowl Spotbowl Card
U.S. Currency/Counterfeiting
Marketing 101... Key Terms and Concepts
Economics and Bureau of Labor and Statistics
Marketing Functions Walk-About

Share Your Experiences Activity

Ethics and Personal Responsibility
What is Credit?

Personal Selling

Creative Marketing--Selling
Feature-Benefit Selling
Real Life Benefit Selling
Selling a Product

Introducing Selling

Price

Price Comparison of Online Retail Sales
Supermarket Math
Elasticity of Demand
Perpetual Pricing and m&m's
Hot Dog Vendor

Product

Analyzing Product Features
Logo Win, Lose, or Draw
Candy Taste Testing and Brand Names
New Breakfast Cereal Product Development
Branding
Create Your Own Food Icon
Design Your Own Theme Park
Advertise a Burger
Focus on Chapstick
Candy Cubing--The Edible Argument
Branding and Packaging
Target Marketing with Music Venues
Product Development Project
Ideas That Changed the World
Visual Merchandising/Displays
Logo Worksheet
Who Said That?!
Visual Merchandising
Merchandise Planning
Merchandising Webquest
Window Displays
Products R Us
Trademarks
Brand Loyalty and Coca-Cola



Marketing Research

Marketing Information Management--Marketing Research
Marketing Research 101
Marketing Information Management
Research with m&m's
Research a Company Online: Microsoft
Research a Company Online: Nokia
More Research with m&m's

Promotion

Online Advertisement Review
Create Your Own Magazine
Product Placement Project
Same Company, Different Ad
Yellow Pages Advertising
Promotional Mix and the Internet
Advertising Postcard Assignment
Create Your Own Newspaper

Advertising for the Eyes of a Child
Promotion and Television Commercials
The Mall and Promotional Mix: A Popular Combination
American Idol Advertising Project
Create a Brochure
Create a Magazine Ad
The PR Cheeseburger Graphic Organizer
Super Bowl Ads
Planning a Promotional Mix
Press Releases
Super Bowl SpotBowl Card
Your Grandma Wears What?!?!
Do You Always Get What You Pay For? Promotion vs. Publicity
Company Bulletin Board Project

Seasonal/Holidays

Haunted Hotels Scavenger Hunt
Macy's Day Parade
Following Directions
Halloween with Ben and Jerry's Ice Cream
Thanksgiving and DECA

Holiday Visual Merchandising, NY Style!
Holiday Shadow Box Project

Necco Hearts and Marketing

Self-Marketing

Introducting E-Jobs
Keywords in E-Resumes
Exploring Electronic Job Banks
Developing a Resume (Cross-curricular with Social Studies)
Job Opportunities in Marketing
Beginning a New Job
Start a New Job Opportunity (Paycheck Scavenger Hunt)
Picture of ME on the Job
Career Manual
Developing a Career
Workplace Readiness Skills
Exploring Job Openings on the Internet

Introduction to Coop with the Simpsons
Workplace Readiness Skills
Employment Counseling
Learning About Job Applications
Help Wanted Ads
Help Wanted Ads (Not a duplicate!)
Article Portfolio Requirements
The Apprentice and your Students

Career Voyages
Internet Marketing and Career Exploration
Wage and Hour Report Spreadsheet
Build a CREATIVE Resume
Marketing Occupations
Dress for Success
Coordinator Coop Calendar and Monthly Summary
(revised for 06-07)
Understanding the EEOC
Six Job Hunter Horror Stories
Character Education
Handshake Treasure Hunt
Know Your Training Station
Interpersonal Skills

 

Sports and Entertainment Marketing

Designing and Marketing a New Amusement Park for Your Generation
Television Market Analysis
Sponsorship Group Project
Sponsorship-Sports Marketing
Olympics Project
SER Career Powerpoint Presentation
Plan a Super Bowl Trip
The Winter Olympics
Distribution of Entertainment--Movie Marketing
Sports and Entertainment Career Opportunities
Sports Entertainment and Recreation Marketing Webquest
Satellite Radio
A Good Impression?

Travel/Hospitality

Promotional Strategies--Design a Menu
Women and Travel in Business Today
Hotels and the World Wide Web
Planning, Developing, and Creating a New Hotel
Cruise Project




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