• business law
• channel management
• customer relations
• economics
• emotional intelligence
• entrepreneurship
• financial analysis
• marketing-information management
• marketing planning
• operations
• professional development
• pricing
• product/service management
• promotion
• selling

Since marketing careers require strong academic skills, Virginia's academic standards in English, Mathematics, Science, and History/Social Science are correlated with the marketing curriculum. 

Cooperative Education

Cooperative education is a method of instruction that combines career and technical classroom instruction with paid employment directly related to the classroom instruction.

Courses using the cooperative education method integrate classroom instruction with supervised on-the-job training and the related career and technical student organization.

Instruction is developed and conducted in consultation with the employers having skills in the considerable knowledge of the occupational field represented by the student's career objective.

Both student instruction and employment are planned and supervised by the school and the employer so that each contributes to the student's career objectives and employability. 

Individualized, written training plans are developed to correlate the classroom instruction with the on-the-job training.  

Formal and informal evaluations of student progress, including feedback, are completed to assist learners in improving their work performance.

Students enhance their knowledge, skills, and attitudes by participating in supervised experiences that are not possible to replicate in an educational setting.  

For more information and documents connected to the Virginia Cooperative Education Program, go to 
 http://www.doe.virginia.gov/instruction/career_technical/cooperative_education/index.shtml.