Marketing programs prepare students for postsecondary education and careers in marketing, management and entrepreneurship.  Careers in the marketing cluster create, communicate, and deliver value to customers and manage customer relationships in ways that benefit the organization and its stakeholders.  Instruction in the marketing cluster enables students to gain knowledge and skills in business law, channel management, customers relations, economics, emotional intelligence, entrepreneurship, financial analysis, marketing -information management, marketing planning, operations, professional development, pricing, product/service management, promotion, selling, and strategic Since marketing careers require strong academic skills, Virginia’s academic standards in English, mathematics, science and history/social science are correlated with the marketing curriculum.

Cooperative Education

Courses using the cooperative education method integrate classroom instruction with supervised on-the-job training and the related career and technical student organization.

Instruction is developed and conducted in consultation with employers having skills in and considerable knowledge of the occupational field represented by the student’s career objective.  Individualized, written training plans are developed to correlate the classroom instruction with the on-the-job training.  Formal and informal evaluations of student progress including feedback are completed to assist learners in improving their work performance.