Marketing programs prepare students for postsecondary education and careers in marketing, management and Courses using the cooperative education method integrate classroom instruction with supervised on-the-job training and the related career and technical student organization.
Instruction is developed and conducted in consultation with employers having skills in and considerable knowledge of the occupational field represented by the student’s career objective. Individualized, written training plans are developed to correlate the classroom instruction with the on-the-job training. Formal and informal evaluations of student progress including feedback are completed to assist learners in improving their work performance. Cooperative Education is a method of instruction that combines career and technical classroom instruction with paid employment directly related to the classroom instruction. Both student instruction and employment are planned and supervised by the school and the employer so that each contributes to the student’s career objectives and employability. Students enhance their knowledge, skills, and attitudes by participating in supervised experiences that are not possible to replicate in an educational setting. For more information and documents connected to the Virginia Cooperative Education program, go to http://www.doe.virginia.gov/instruction/career_technical/cooperative_education/index.shtml
entrepreneurship. Careers in the marketing cluster create, communicate, and deliver value to customers and manage customer relationships in ways that benefit the organization and its stakeholders. Instruction in the marketing cluster enables students to gain knowledge and skills in business law, channel management, customers relations, economics, emotional intelligence, entrepreneurship, financial analysis, marketing -information management, marketing planning, operations, professional development, pricing, product/service management, promotion, selling, and strategic Since marketing careers require strong academic skills, Virginia’s academic standards in English, mathematics, science and history/social science are correlated with the marketing curriculum.
Cooperative Education
CTE course descriptions, task lists, course frameworks, and other teaching resources are available at http://www.cteresource.org under the VERSO link.
If you need to set up a password for accessing the Marketing course frameworksin VERSO, go to
http://www.cteresource.org/verso2/registration/join.
Administrative Planning Guide - If you need to know what sequences of courses makes a student a marketing completer or what industry credentialing tests are available, etc., this is the source for you.
Current MarkED Lap List - If you would like to check out MarkED lap materials from CTERC, you may do so by selecting the titles and contacting the Center.
Leadership Quotes
Ad History
Marketing Through the Internet
Teacher Resources
On-Line Industry Newspaper and Magazine Subscription Services
Anything you can think that is on the web that could help you in your classroom is on this site:
Roller Coaster Lesson Plan
Small Business Administration Teen Business Link
Online Entrepreneurship Magazine - Visit often for the most up-to-date Future CEO Stars Magazine. Click on the Teacher Resources tab at the top of the page for lesson plans as they are developed to go along with each issue.
Cooperative Education Handbook -download and print your own copy
SSWS Instructions for AWHR for 2010-11 Reporting - Download a copy of the instructions before you begin the report
SSWS Reporting Site for Annual Wage and Hour Report
Excel Spreadsheet to Record Student Hours for 2010-2011
Cooperative Education Information on the VDOE Web Site -download forms and get access to lots of cooperative education resources
New Downloadable Cooperative Education Brochure - Now you can print your own newly revised Cooperative Education Brochure and personalize it for your own school/division.
Cooperative Education Power Point Presentations - These may be helpful in promoting your program and explaining the benefits of copperatve education to your stakeholders.
What is Cooperative Education - Version A
What is Cooperative Eduation - Version B
2010 Cooperative Education Summer Workshop PowerPoint Presentations and other resources
Regulations and Guidelines
Selecting the Teacher/Coordinator
Selecting Students and Training Stations
Virginia Labor Laws
Promoting Cooperative Education Programs
Safety Regulations on the Job
Working With Specialis Needs Students
Placing Students on the Job
Family Feud Template
Excel Spreadsheet to Record Student Hours for 2010-2011
Cooperative Education Employer Evaluation of Student
Cooperative Education Wage and Hour Report Form (Paper copy)
Marketing Core Career Cluster Graphic
2010-2011 Marketing Calendar of Events
2010-2011 Marketing Reference Sheet
2009-2010 Marketing Teacher Roster
Licensure Endorsement Requirements for Marketing Education - See 8VAC20-22-270 on page 38 of the Licensure Regulations for School Personnel document
INDUSTRY CREDENTIALING RESOURCES
NRF Review Materials - Information to get your students ready for the NRF Customer Service test concerning the T.H.A.N.K.S Method
NRF Customer Service Pretest
NRF Customer Service Pretest with
Answers
NRF Sales Certification Pretest
NRF Sales Certification Pretest with Answers
2010 SUMMER CONFERENCE PRESENTATIONS
Marketing Update 2010-2011
Sharon Acuff, Marketing Specialist, VDOE
Leveling the Playing Field with Social Media Angela Elder, NRF Foundation at National Retail Federation
2009 SUMMER CONFERENCE PRESENTATIONS
Marketing Update 2009-2010
Fashion: forecasting the future
Fashion: from concept to creation
Fashion: looking back to look forward
VAME
Virginia Association of Marketing Educators