Marketing programs prepare students for postsecondary education and careers in marketing, management and entrepreneurship. Careers in the marketing cluster create, communicate, and deliver value to customers and manage customer relationships in ways that benefit the organization and its stakeholders. Instruction in the marketing cluster enables students to gain knowledge and skills in business law, channel management, customers relations, economics, emotional intelligence, entrepreneurship, financial analysis, marketing -information management, marketing planning, operations, professional development, pricing, product/service management, promotion, selling, and strategic Since marketing careers require strong academic skills, Virginia’s academic standards in English, mathematics, science and history/social science are correlated with the marketing curriculum. Courses using the cooperative education method integrate classroom instruction with supervised on-the-job training and the related career and technical student organization.
Instruction is developed and conducted in consultation with employers having skills in and considerable knowledge of the occupational field represented by the student’s career objective. Individualized, written training plans are developed to correlate the classroom instruction with the on-the-job training. Formal and informal evaluations of student progress including feedback are completed to assist learners in improving their work performance. Cooperative Education is a method of instruction that combines career and technical classroom instruction with paid employment directly related to the classroom instruction. Both student instruction and employment are planned and supervised by the school and the employer so that each contributes to the student’s career objectives and employability. Students enhance their knowledge, skills, and attitudes by participating in supervised experiences that are not possible to replicate in an educational setting. For more information and documents connected to the Virginia Cooperative Education program, go to http://www.doe.virginia.gov/instruction/career_technical/cooperative_education/index.shtml
Cooperative Education
CTE course descriptions, task lists, course frameworks, and other teaching resources are available at http://www.cteresource.org under the VERSO link.
If you need to set up a password for accessing the Marketing course frameworksin VERSO, go to
http://www.cteresource.org/verso2/registration/join.
Administrative Planning Guide - If you need to know what sequences of courses makes a student a marketing completer or what industry credentialing tests are available, etc., this is the source for you.
Current MarkED Lap List - If you would like to check out MarkED lap materials from CTERC, you may do so by selecting the titles and contacting the Center.
CTERC Update at the VAME summer conference -
Did you miss the update at the conference, then take a minute and view it now.
Ad History
Marketing Through the Internet
Teacher Resources
On-Line Industry Newspaper and Magazine Subscription Services
Anything you can think that is on the web that could help you in your classroom is on this site:
To access lesson plans that have been prepared by other teachers for use in your classroom to to the following link:
Entrepreneurship Scavenger Hunt
Online Entrepreneurship Magazine - Visit often for the most up-to-date Future CEO Stars Magazine. Click on the Teacher Resources tab at the top of the page for lesson plans as they are developed to go along with each issue.
Cooperative Education Handbook
SSWS Instructions for AWHR for 2010 Reporting - Download a copy of the instructions before you begin the report
SSWS Reporting Site for Annual Wage and Hour Report 2010 (AWHR) Due June 4, 2010
Excel Spreadsheet to record student hours
Cooperative Education Information on the VDOE Web Site
New Downloadable Cooperative Education Brochure - Now you can print your own newly revised Cooperative Education Brochure and personalize it for your own school/division.
State Marketing Equipment List
Marketing Core Career Cluster Graphic
Marketing Update PowerPoint 2009-2010
Presentation given at the VAME Summer Institute
Conference
2009-2010 Marketing Calendar of Events
2009-2010 Marketing Reference Sheet
2009-2010 Marketing Teacher Roster
Licensure Endorsement Requirements for Marketing Education - See 8VAC20-22-270 on page 38 of the Licensure Regulations for School Personnel document
NRF Review Materials - Information to get your students ready for the NRF Customer Service test concerning the T.H.A.N.K.S Method
NRF Customer Service Pretest
NRF Customer Service Pretest with
Answers
NRF Sales Certification Pretest
NRF Sales Certification Pretest with Answers
SUMMER CONFERENCE PRESENTATIONS
Marketing Update PowerPoint 2009-2010
Presentation given at the VAME Summer Institute
Conference
Fashion - Forecasting the Future
VAME
Virginia Association of Marketing Educators