Virginia DECA


CTE course descriptions, task lists, course frameworks, and other teaching resources are available at under the VERSO link. 

If you need to set up a password for accessing the Marketing course frameworksin VERSO, go to

Administrative Planning Guide - If you need to know what sequences of courses makes a student a marketing completer or what industry credentialing tests are available, etc., this is the source for you.  



What is Cooperative Education Presentation A

What is Cooperative Education Presentation B









Marketing Programs

Marketing programs prepare students for postsecondary education and careers in marketing, finance, hospitality, management, and entrepreneurship.  

Work-Based Learning

WBL is a school-coordinated, coherent sequence of on-the-job experiences that are related to students' career goals and/or interests, are based on instructional preparation and are performed in partnership with local businesses, industries or other organizations in the community. For more information on the seven WBL methods of instruction, visit Work-Based Learning.

Cooperative education is a  career-preparation WBL method that combines CTE classroom instruction with paid employment that is directly related to the studentt's plan of study. 

Courses using the cooperative education method integrate classroom instruction with supervised on-the-job training and the related career and technical student organization.

Instruction is developed and conducted in consultation with the employers having skills in the considerable knowledge of the occupational field represented by the student's career objective.

Both student instruction and employment are planned and supervised by the school and the employer so that each contributes to the student's career objectives and employability. 

Individualized, written training plans are developed to correlate the classroom instruction with the on-the-job training.   

Formal and informal evaluations of student progress, including feedback, are completed to assist learners in improving their work performance.

Students enhance their knowledge, skills, and attitudes by participating in supervised experiences that are not possible to replicate in an educational setting.  

For more information and documents connected to the Virginia Cooperative Education Program, refer to Work-Based Learning on the Virginia Department of Education Web Site.



Instruction in the Marketing, Hospitality & Tourism, Business Management & Administration, and Arts, A/V Technology & Communications clusters enable students to gain knowledge and skills in:

  • business law
  • channel management
  • customer relations
  • economics
  • emotional intelligence
  • entrepreneurship
  • financial analysis
  • marketing-information management
  • marketing planning
  • operations
  • professional development
  • pricing
  • product/service management
  • promotion
  • selling
  • strategic planning

Since marketing careers require strong academic skills, Virginia's academic standards in English, Mathematics, Science, and History/Social Science are correlated with the marketing curriculum.


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