About DECA

DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe.

Attributes and Values

Competence, Innovation, Integrity, Teamwork

DECA Connects to Curriculum
DECA's Guiding Principles

DECA's Comprehensive Learning Program


Integrates into Classroom Instruction

An integral component of classroom instruction, DECA activities provide authentic experiential learning methods to prepare members for colleges and careers.

Applies Learning

DECA members put their knowledge into action through rigorous project-based activities that require creative solutions with practical outcomes.

Connects to Business

Partnerships with businesses at local abd broader levels provide DECA members realistic insight into idustry and promote meaningful relevant learning.

Promotes Competition 

As in the global economy, a spark of competition drives DECA members to excel and improve their performance.

DECA prepares the next generation to be:


Academically Prepared

DECA members are ambitious, high-achieving leaders equipped to conquer the challenges of their aspirations.

Community Oriented

Recognizing the benefit of service and responsibility to the community, DECA members continually impact and improve their local and broader communities.

Professionally Responsible 

DECA members are poised professionals with ethics, integrity and high standards.

Experienced Leaders

DECA members are empowered through experience to provide effective leadership through goal setting, consensus building and project implementation.