DECA prepares the next generation to be:


  • Academically Prepared

     DECA members are ambitious, high-                 achieving leaders equipped to conquer the         challenges of their aspirations.

  • Community Oriented

     Recognizing the benefit of service and               responsibility to the community, DECA               members continually impact and improve           their local and broader communities.

  • Professionally Responsible 

      DECA members are poised professionals            with ethics, integrity and high standards.

  • Experienced Leaders

     DECA members are empowered through           experience to provide effective leadership           through goal setting, consensus building and       project implementation.

DECA's Comprehensive Learning Program


  • Integrates into Classroom Instruction

     An integral component of classroom instruction, DECA activities           provide authentic experiential learning methods to prepare                   members for colleges and careers.

  • Applies Learning

     DECA members put their knowledge into action through rigorous           project-based activities that require creative solutions with practical       outcomes.

  • Connects to Business

     Partnerships with businesses at local and broader levels provide           DECA members realistic insight into industry and promote                   meaningful relevant learning.

  • Promotes Competition 

      As in the global economy, a spark of competition drives DECA            members to excel and improve their performance.

Attributes and Values

  • Competence

  • Innovation

  • Integrity

  • Teamwork